John L. Stanton

Dr. John L. Stanton received his Ph.D. from Syracuse University in 1973 and has been involved with marketing problems in the food industry since graduation. He is currently Professor of Food Marketing at Saint Joseph’s University in Philadelphia. From 1985 to 1994 Dr. Stanton held the C.J. McNutt Chair of Food Marketing Research at Saint Joseph’s University.

Dr. Stanton has lectured at meetings of many food and non-food associations and conferences in the United States and in several foreign countries including Russia, Germany, Argentina, Uruguay, Brazil, Mexico and Ireland. He has appeared in nationally televised shows and is frequently quoted in food marketing magazines and the popular press. He writes a monthly column in the trade magazine Food Processing and has published numerous articles in other trade magazines. Dr. Stanton has published six books of which the latest is “Stanton on Food Marketing.” One of his earlier books (“Making Niche Marketing Work”) was selected for the Business Week Book Club and later published in six foreign languages. His research on nutrition of breakfasts has been published in technical journals such as Science, Journal of Clinical Nutrition and others.

In addition to his academic responsibilities on the staff of Saint Joseph’s University, Dr. Stanton has served as a marketing consultant for major domestic food companies including Campbell Soup Company, Proctor and Gamble, Frito Lay, and Kellogg as well as companies in Eastern Europe.

Presentation Summary